Radio Spots

Click on the links below for samples of our radio spots.
(MP3 files open in a separate window.)

Spot for Total Fitness:

• No Excuses Sale, Total Fitness, with stores in New York and Connecticut, sells exercise equipment for home fitness from treadmills to exercise mats.
  • We used the exercise sound effect to break through the clutter and gain stopping power. A strong benefits statement for working out at home is followed by the sales message.

Spots for Bridgeport Harley-Davidson:

• Vroom, Vroom, husband and wife discuss their Christmas shopping list.
  • Resulted in callers to WPLR's popular morning show mocking the "Vroom - Vroom" tag line.
• Faked news report.
• Sports theme casts the sales year as a competition.
  • Season opener.
  • Mid-season picnic.
• "Fathead." Making fun of the Harley bike names.
• Holiday price with WWE wrestler appearance kicker.
  • We were able to get a greatly reduced price on wrestler appearance in exchange for tagging our already scheduled radio spots.
• Ladies' night.
• 30 second spot for radical bike show.
• Trophy Girl for summer bike show.
  • Resulted in callers to WPLR's popular morning show mocking the "trophy girl" tag line.
• Traditional style "car" commercial.
• Owner direct appeal spot.